The Serpent Goddess collection by Mada van Gaans @ AIFW 2010

This season's collection by Mada van Gaans is called "The Serpent Goddess". The name very much accentuated the feeling and shapes of the collection. This seasons inspiration came from a mythical Greek godess of around 1600 B.C. and followed in the footsteps of Mada's last collection which was inspired by the Cobra snake. Thus the multitude of black present in the collection.

I can appreciate the textures of the fabric which Mada used to underline the idea of snake skin and the elegant twist on raincoats. It is quit rare to see some designer raincoats while it should be unmissable in a rainy country like Holland! Designers usually stick to the regular wardrobe and overlook special needs items. I think that Mada set a clever move by designing these coats and I hope that they will be as much appreciated by her clients.

The show was styled by Sonny Groo, founder and editor of MYKROMAG, who is famous for the use of black. I believe he did a very good job on this show and highlighted the strong points of the collection in stead of letting them dissapear in the blackness. The overall look of the girls is very classy and elegant, which fits Mada's designs very well. I hope that both of them have a bright future in Dutch fashion because it can seriously use some elegance...



P.S. I have to say that I love the Mada van Gaans (goody)bag which I got as a present for visiting the show. It is made of grey felt with black fake leather straps and has the elegant Mada van Gaans logo printed on top. Just the right size for my laptop.